Custom packaging allows for the design of exclusive visual elements based on brand positioning and target audience style, such as brand logos, signature color schemes, and cat IP images, avoiding confusion with generic packaging of similar products. Consumers can quickly identify the brand through the packaging, and over time, this builds brand recognition and loyalty.

Packaging structures can be customized according to the cat litter's material (bentonite, tofu litter, mixed litter) and specifications (small bags, large family-size bags), such as large bag designs with easy-tear openings and small bag designs with portable sealing stickers, directly addressing user needs.

Custom packaging can specifically meet the needs of different market segments, such as cute packaging for young pet owners, minimalist luxury packaging for the high-end market, tropical-style packaging for the Southeast Asian market, and vibrant color packaging for the South American market, precisely matching the aesthetics and preferences of the target audience and standing out in a competitive market.

Custom packaging can be printed with exclusive channel identifiers, anti-counterfeiting codes, and QR codes. The QR codes on the packaging can also link to the brand's official account, product usage tutorials, and promotional activities, achieving "packaging as marketing" and connecting online and offline marketing channels.