The global cat litter market is experiencing robust growth, projected to grow at a CAGR of 7.03% from 2025 to 2035, according to a recent industry report. The market size is expected to increase from $6.2 billion to $12.08 billion. This growth is primarily driven by several key trends that are reshaping consumer preferences and the market landscape. CHONGNING has positioned itself at the forefront of these changes to maintain its competitive edge.

At the policy level, the global cat litter industry is facing increasingly stringent regulations, with governments worldwide introducing stricter safety standards to protect the health of pets and humans. In the EU, the REACH regulation sets strict limits on heavy metal content in pet products; while China's newly implemented "Technical Specifications for Pet Product Safety" stipulates that heavy metal content in cat litter must be ≤10mg/kg and comply with the GB 4789.2 microbiological standard. As a compliant manufacturer, CHONGNING actively responds to these standards.

Another key trend is the premiumization and intelligentization of pet care products. Urban millennials and Gen Z pet owners who consider their pets family members are seeking high-quality, fully-featured cat litter that not only has antibacterial properties but also monitors health and is compatible with smart devices. The global smart pet care market is projected to grow at a CAGR of 18% by 2030, driving demand for cat litter that seamlessly integrates with automatic litter boxes. CHONGNING is responding to this trend by developing a dedicated smart cat litter line, optimizing granule size and firmness to prevent clogging in automatic systems. In addition, we have launched a luxury line infused with natural lavender extract—lavender was chosen for its calming effects on cats and its pleasant scent for humans—targeting high-end pet boutiques and premium e-commerce channels.

Furthermore, the globalization of the pet supplies market has created new opportunities for manufacturers with strong supply chain capabilities. Emerging markets such as Southeast Asia, Latin America, and the Middle East are experiencing rapid growth in pet ownership, creating a strong demand for affordable, high-quality cat litter. CHONGNING has expanded its international distribution network to 30 countries and developed localized marketing strategies tailored to the preferences of consumers in each region. For example, in Southeast Asia, we've launched tropical-scented cat litter to cater to local tastes; while in the Middle East, we offer larger packaging sizes to meet the needs of larger families.

Our mission: "To maintain industry leadership, continuous market research and agile responsiveness are essential." We invest heavily in understanding consumer needs in different regions and collaborate with academic institutions to develop innovative products that not only meet current needs but also focus on future growth. By combining our strategy with sustainability, compliance, and premiumization, we are well-positioned to grow alongside the global pet economy.